Phone: 028 9065 6103

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Securing your trade marks

Anyone selling goods or providing a service operates under a name, logo, or some other trade mark and almost all companies conduct business under a unique name.  Ansons’ trade mark attorneys can advise on the protection of these valuable assets

Trade Marks and your business

In the business environment your trade mark is your identity and reflects your commercial reputation.  It is therefore essential to choose a suitable trade mark, protect that trade mark through registration and enforce that registration to prevent any unauthorised use by competitors.  


Ansons trade mark attorneys are here to assist you in securing and enforcing your trade marks.


Trade mark protection

If the trade mark is sufficiently well known, it is protectable to a limited extent under common law.  A trade mark registration will supplement any existing common law rights and will provide a much faster, more certain and less expensive method of protecting and enforcing the trade mark.


Before adopting a trade mark, you should conduct a clearance search to make sure that the chosen trade mark is free for use and registration, and will not be in conflict with an existing trade mark.


There are three methods of registering a trade mark, namely, by means of a national registration in each country of interest, through the European Union trade mark system, which extends to all 28 if its member states, and through registration as an International trade mark under the Madrid Protocol. An International trade mark registration may designate one or all of over 90 countries/territories that are members of the Madrid Protocol.


We have extensive experience of all three registration systems and can devise a strategy to protect your trade mark in all relevant markets in the most cost effective manner possible.


A trade mark registration gives its owner the right to the exclusive use of that trade mark. That right is infringed when a competitor uses the same or a similar trade mark in connection with goods and /or services which are identical or similar to the goods and/or services covered by the registration.


As long as it is renewed, a trade mark registration can last indefinitely.

How can Ansons help?

We can:


• Advise on choosing a trade mark that is qualified for registration


• Conduct pre-filing searches for conflicting rights


• Prepare and file trade mark applications


• Prosecute trade mark applications and deal with official objections


• Contest third party oppositions


• Maintain and renew trade mark registrations


• Manage trade mark portfolios


• Undertake a watching service for potentially conflicting trade marks


• Advise on licensing and assignment of trade mark rights


• Draft licence and assignment documents


• Enforce trade mark registrations to prevent the use of conflicting trade marks by competitors


• Register domain names and renew domain name registrations.

Looking for a trade mark attorney? Call:

028 9065 6103

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