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Ansons are delighted to be working with Women in Business NI to bring you a workshop entitled "Protect Your Brand".
Every business has a brand and every brand has signs, i.e. trade marks, which serve to identify their goods and services to the consumer. Adopting and securing good trade marks may play a pivotal role in protecting the growth and development of your business
Whether it's working with an existing brand or developing a new product, taking the right steps to protect your trade marks is essential. This workshop aims to help you identify those signs which identify your brand and the What, When, Where, Why and How of protecting them.
Ansons' Trade Mark Attorney, Cherrie Stewart,has worked within the field of Intellectual Property for over 20 years. As a Chartered Trade Mark Attorney, Cherrie specialises in advising brand creators and owners on trade mark protection and the enforcement of trade mark rights. She conducts trade mark clearance searches, obtains trade mark registrations in the UK, Ireland, Europe and throughout the world and advises on infringement issues enabling her client’s to be secure in the use of their trade marks as they grow.
To find our more information or to book your place at one of two events click on the links below.
If you haven’t already considered what New Year’s resolutions you should be planning and adhering to, we have a suggestion to make. Please remember to consider Intellectual Property (IP) at the start of a project. Don’t leave it until you have already made substantial progress, only to discover that there is a problem with the IP.
Protect your IP in the same way as you would any of your other business assets.
You can protect the following IP rights:
- the branding of your goods / services using a registered trade mark;
- the way your product looks using a registered design;
- how the technology works using a patent; and
- any literature or artistic work automatically using copyright.
At a minimum, at the start of a project you should record what is proposed, what problem you are trying to solve and who the inventor is. It is also worth making a list of published documents you are aware of which solve the same problem in a less effective way.
As well as making sure that you protect your own IP, you should also ensure that you do not infringe anyone else’s rights. If you want to use someone else’s IP you may be able to negotiate and come to an agreement, for example buying or licensing the relevant IP.
Be prepared to make your IP work for you. Remember that you could profit by selling or licensing your IP as well as producing a product or providing a service yourself. The better you protect your IP, the easier it tends to be to enforce it.
We look forward to assisting you with the above! Please contact email@example.com or firstname.lastname@example.org for further info.
21st January 2020
Do you know what a trade secret is? Do you know how to go about identifying and protecting your trade secrets? Click here to find out more about how you can manage these vital assets for your business.
04th February 2020
Brands, often referred to as trade marks, are those signs which identify one company’s products and services from those of their competitors. They can consist of words, logos, slogans, colours, noises, gestures, smells or a combination of these things. Brands can be a company’s biggest asset; in 2018 Interbrand valued Apple’s brand at over US$214,480 million while Coca Cola was valued at nearly US$66,341 million with Colgate coming is at US$8,659 million. Just like more tangible properties, brands can be sold, licensed and mortgaged and care should be taken to secure them.
To find out what can happen when things go wrong click here.
12th February 2020
The general election is over, though the final government is far from certain. What is certain is that election slogans leave a lot to be desired, but did you know that they can be registered as trade marks? Find out more here ...
17th February 2020
The European Patent Office (EPO) has recently issued a decision on its approach to patent applications that designate artificial intelligence (AI) systems as inventors. In January 2020, the EPO published its reasons for refusing two patent applications where the inventor named on the applications was an AI system called “DABUS”.
To find out more click here
Ansons is hosting a series of three lunchtime seminars commencing on World Intelectual Property Day. The three sessions will cover:
27th April 2020 - Intellectual Property - An introduction
27th May 2020 - Intelectual Property - Patents
24th June 2020 - Intellectual Property - Trade Marks
For more information and to book your place click on the following links.
Trade Mark owners, once they receive their Certificates of Registration, are always advised to police these rights to ensure that these rights are not diluted by a third party using or attempting to register a confusingly similar trade mark.
It can be daunting if one receives a cease and desist letter from a larger firm threatening proceedings in the light of what may actually be an innocent act but is in fact use of a similar trade mark that could cause confusion
To read more click here.
Counterfeiting damages consumers’ goodwill and trust in a brand when they assume a counterfeit product is a genuine one. To find out how to protect your brand at this time of crisis click here.